.NEARLY ONE BILLION people are actually casting their enact India's general political election. It is actually the most significant democratic physical exercise in background-- and can also be the absolute most costly. Investing is actually expected to get to 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Research Studies (CMS), an Indian non-profit. That would be actually much more than double the amount devoted in the previous political election in 2019 and even surpass the cash sprayed in America's presidential political election in 2020. Why perform Indian political gatherings devote such vast amounts?